Apple’s New Rival?

The results of Greece’s elections are important, but today I want to talk about a very interesting development here in the U.S. My fellow techies know what I’m talking about.

The tech world is on pins and needles, waiting for the next big announcement from one of its leading computing products developers—and Wall Street better pay attention.

For once, I’m not talking about Apple inc. (AAPL), even though the gadget guru did grab headlines as the company kicked off its annual developers’ conference.

No, today Microsoft Inc. (MSFT) has the spotlight as Bill Gates’ brainchild is scheduled to make a big announcement around 4:00 p.m. E.S.T today. So far, no details have been released by the company itself, but rumor has it that Microsoft may be unveiling its very own tablet computer today.

This is big news because the tablet market is becoming a bigger cash cow every day. Currently, industry experts expect tablet shipments to reach 222 million by 2016! And with the new iPad starting at $499, the Samsung Galaxy at $249 and Amazon’s Kindle Fire at $199, there is a lot of money to be made from tablets. Currently, no one can come close to Apple’s dominance on the tablet market; the most recent estimates put Apple at 62.5% market share in 2012 and Android-based tablets like the Galaxy at 36.5%.

But, if Microsoft does in fact unveil a new tablet, this could finally give Apple it’s first real competitor in this market. For one, the tablet would undoubtedly run on Microsoft’s Windows 8 Operating System, the next version of the most popular OS for desktop and laptop users. In fact, Windows 8 is the world’s first operating system that was designed with touch screens in mind.

If you’ve ever tried to use word processing software on an Apple device you know how difficult it can be to find the right app, data sharing software and tools to make your device work like a mini PC. I’m an Apple guy through and through, but when your work life is entrenched in Word, Excel and Powerpoint, an iPad or iPhone isn’t as convenient as you might think. .

I suppose Apple could take away this Microsoft edge if the company would finally nail down the integration of Microsoft Office or Outlook.

Of course, considering the near cult status of the iPad, it will likely take more than a few bells and whistles to dethrone this tablet king anytime soon.

I am very interested in seeing how this all plays out. Microsoft is the one company out there right now that could actually give Apple a run for their money. Expect updates with any breaking news on the topic right here in my Daily Blog.

Until then,

Louis Navellier

Louis Navellier

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