eLong, Inc. operates as a mobile and online travel service provider in the People’s Republic of China. The company provides its customers with travel information and the ability to book hotel rooms, air tickets, and other services utilizing its mobile and Web technology, and customer service centers. It enables travelers to make informed hotel and air ticket booking decisions through its Website and mobile applications, including iPhone, iPad, Android, and Windows Phone applications, as well as tools, such as destination guides, photos, virtual tours, maps, and user reviews. The company offers consumers a hotel network of domestic and international properties worldwide, as well as acts as an agent for hotel transactions. eLong, Inc. markets its services through online marketing, media advertising, co-marketing with established brands of other companies, and direct marketing. The company was founded in 1999 and is headquartered in Beijing, the People’s Republic of China.